Americans do everything on a grand scale, so when we organized this incentive travel to the United States, we made a special effort to break the mould…

Our client, a large consumer goods company, gave us the job of planning a journey down the East Coast (especially Florida and its spectacular landscapes). It needed to be an unconventional journey, so we proposed an authentically American experience: a road trip in classic convertibles.


The adventure hits the road!

The 120 travellers awoke in Miami, where a magnificent fleet of Ford Mustangs and Chevrolet Camaros awaited them, and they set off in the direction of the Florida Keys. They themselves drove the automobiles along graceful roads bounded by azure water. They crossed countless bridges, among them the famous Seven Mile Bridge, before finally rolling up at a hotel in Key Largo to recharge their batteries. There they sat down to an exquisite dinner and revelled in its fabulous facilities and pristine beaches. And everything in the most authentic American style