Dubai is an extraordinary metropolis: one of the world’s most modern cities, packed with spectacular skyscrapers designed by the most prestigious architects. In fact it is so architecturally stunning that we wanted to surprise our client, an insurance company, with a rather special incentive trip to Dubai.

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Our objective: a desert experience

After telling our 160 travellers that they would be spending two nights in a humble camp, we took them in 4×4 vehicles across the interminable Ras Al Khaimah sand dunes to their destination… a hotel with thousands of stars and a private pool in each of the 140m² rooms. Authentic luxury in the middle of the desert!
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